I recently finished reading a great book on social media that changed the way I think about engaging with customers. The book was called Unmarketing and it was written by Scott Stratten. I’ve been lucky enough to see Scott give presentations on social media a few times, and each time the message is simple, yet brilliant. He has a way of removing all of the clutter from an issue and breaking it down into these amazing nuggets of truth, and all you can do is say, “YES! Why wasn’t I thinking of that?”
Today, I watched a speech he gave to TEDx Oakville called Keep Going Until We Stop. As usual, at the end I said, “YES!!! Why didn’t I think about that!” But the truth is, I’ve thought about his message of “stopping” hundreds of times….I just haven’t stopped. As you’ve probably noticed from the Ordinary People, Extraordinary Decisions posts, I’m always looking for people who embrace the phrase “Change the way you think, and you can change the world.” In the video below, you see a man who not only embodies that statement, but changed the way he behaved as well. His message is inspiring, and is making me think critically about the way I prioritize my life.
Did Scott Stratten change the way you think about life today?
Editor’s Note: Breanne Harris is the Solutions Architect for Pearson TalentLens. She works with customers to design selection and development plans that incorporate critical thinking assessments and training. She has a Master’s degree in Organizational Psychology and has experience in recruiting, training, and HR consulting. She is the chief blogger for Critical Thinkers and occasionally posts at ThinkWatson. Connect with her on LinkedIn and Twitter for more of her thoughts.