Companies Think You’re Stupid. Are they correct?

We’ve probably all been scammed at one point or another.  We buy products that seem like problem-solvers but they end up being useless.  Then again, what should we expect for $19.95 (and if you call now they’ll throw in a free set of Ginsu knives!).  The “As Seen on TV” commercials truly display what retailers think about our intelligence.  Watch this video and you’ll understand what I’m talking about.

When you see a commercial like this, use some critical thinking.  STOP and THINK.

If it’s too good to be true, it probably is.  Just Google “The Greatest Vitamin in the World” for an example of that.

Now, I’m not saying that all “As Seen on TV” products are useless.  I have bought a few that have worked very well (the pet seat cover, Swivel Sweeper, Space Bags, Oxi Clean, and Doggy Stairs).  However, there are tons of products that are useless (i.e. if you really think a vibrating belt will help you lost tummy fat, then this blog is not the place for you).

Before you purchase the item, as yourself:

• Is the “problem” presented in the commercial truly a problem for you?
• Does the solution seem logical?  i.e. Do you think you can lose 10 lbs in a week without dieting or exercising?
• Have you done your research?  Google the product and search for reviews.
• Have you read the fine print?  Check out the return policy.  Make sure that if you have to return the item that you don’t have to pay anything out of pocket for shipping, handling, or restocking.  If the company won’t promise to cover all of your costs, then they don’t believe in their product.

Remember, you get what you pay for.  Often people are drawn to “As Seen on TV” products because they claim to make your life easier for only $19.95.  Psychologically, we think “it’s only $19.95, so if it works it would be a steal.”  Don’t let the emotion and hope created by the commercial block your critical thinking skills.  STOP and THINK.  Ask questions and do your research.

Have you ever been duped by a “miracle” product?