Think You Know Your Market? Think Again.

Think You Know Your Market? Think Again.

As a marketer, I’m always trying to answer the question “Who is my target market and what outcomes/results are they willing to pay for?” It’s easy to get excited about delivering a new product that you yourself are excited about. Or one that is very close to what you’re already delivering. It’s very hard to [...]

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Why Do So Many of Us Think Poorly Despite Being Smart?

Ever since Noah was tasked with building an ark to save his family and a few hundred animals, humans have performed physical labor! Today nearly everyone I know works with information as their raw material in one form or another. We’re a generation of thinkers. We think about sales numbers, emails to send, products we [...]

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Top 25 Universities for Critical Thinkers

Critical thinking can be defined as the “purposeful reflective judgment concerning what to believe or what to do.” It’s more than a black and white answer; it’s an observant analysis with no set answer, aimed at building thinking skills. While it is a largely lost art in education today, replaced by stock answers from textbooks, [...]

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Thinking Critically About Lebron’s Decision

Thinking Critically About Lebron’s Decision

We’re just a few hours from Lebron James’ announcement on which NBA team he’ll play for next season. Will it be the Heat, Cavs, Knicks, Nets, Bulls – or a surprise team? Some Assumptions: Lebron wants to leave the Cleveland Cavaliers. Lebron wants to play on the best possible team with the best players. Lebron [...]

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Are People With Big Heads Smarter?

Are People With Big Heads Smarter?

Do you have a big head… or a big forehead? I do on both accounts, and until now it’s been a point of embarrassment for me – especially as my hairline recedes. My wife jokes about my head being my most dangerous weapon if I have to defend our family. I usually say it’s because [...]

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January Watson Critical Thinking Challenge Results

We held our first Watson Critical Thinking Challenge today, receiving 30 winning forms in the first two hours. It was a big success and we thank everyone who participated! We’re looking forward to running challenge #2 in February…

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“Are They Really Ready to Work?” Conference Board Report

“Are They Really Ready to Work?” Conference Board Report

One of the reports we reference quite a bit is from The Conference Board, in collaboration with Corporate Voices for Working Families, The Partnership for 21st Century Skills, and The Society for Human Resource Management. They conducted an in-depth study of companies’ perspectives on the readiness of new entrants into the U.S. workforce and the results [...]

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Learn Pearson’s RED Critical Thinking Model

Learn Pearson’s RED Critical Thinking Model

Critical thinking can be organized into an easy-to-interpret 3-step “RED” model. Learn it and you’ll make better decisions… more consistently! Step 1:  Recognize Assumptions Assumptions are statements that are implied to be true in the absence of proof. Identifying assumptions helps in discovery of information gaps and enriches views of issues. Assumptions can be unstated or directly [...]

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New Research Shows Next Generation Lacks Strategic Thinking

New Research Shows Next Generation Lacks Strategic Thinking

U.S. corporations have put out a “help wanted” sign looking for a next generation of leaders who are visionaries with strong strategic thinking skills. Yet, findings of a 2009 survey of the country’s top organizations, conducted by Pearson and Executive Development Associates, Inc. (EDA), reveal that corporate leaders believe the next generation of talent headed [...]

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New Subject Maps Help Teachers Integrate 21st Century Skills into the Classroom

New Subject Maps Help Teachers Integrate 21st Century Skills into the Classroom

The Partnership for 21st Century Skills has created maps for Science and Geography showing how the integration of 21st century skills in these specific areas can infuse a curriculum. It’s a great start for teaching core subjects with a 21st century spin! Click here to read the full release and view the 21st century science [...]

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