Selling the Critical Thinking Way

Selling the Critical Thinking Way

A successful sales representative is someone who leverages critical thinking in every aspect of the sales cycle in order to win business.  Here are some tips on how to leverage components of the RED model of critical thinking to help you to improve your critical thinking skills and improve your sales.   Qualify the leads: The […]

Poor critical thinking results in $2M in losses

It was typical day for the Union Pacific crew when they boarded a loaded coal train heading from Denver to Chicago. During the trip, a wheel bearing melted and caused a metal support to drop down and grind on the rail.  This in turn sent molten metal droppings onto the rail. The crew noticed the […]