Extraordinary Decisions

Trader Joe’s and Whole Foods Think Critically About Your Time

Trader Joe’s and Whole Foods Think Critically About Your Time

It’s crunch time for holiday shopping, and the key objective is to get in and out of busy stores as quickly as possible.  When you get to the checkout counter, how do you decide which line to choose? Much like Dan Pink advises regarding airport security lines, I look at both the number of items [...]

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Investing in Your Customer’s Happiness: Southwest Airlines and Zappos

Investing in Your Customer’s Happiness: Southwest Airlines and Zappos

How many companies can you think of that think critically about their customers’ needs and invest in their happiness?  Zappos likely comes to mind if you’ve ever purchased from their website or read anything about their culture.  They make choices that deliver solutions to their customers even when the result costs them money.  For instance, [...]

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